Why is prospecting difficult for some salespeople online?
Is it really as hard as people make it out to be? Truth is, it all depends.
Like many others, I struggled with prospecting initially when I first started applying the skill set. Now that I have a better understanding of the subject, I want to share a few key points that can help you overcome the prospecting hurdle as well. First things first, there were a number of factors that came into play that held me back from excelling.
I’ll be explaining those factors throughout this post, so make sure you play very close attention.
It can potentially be a game changer for your business!
Why Is Prospecting An Important Activity for Salespeople?
If you haven’t already read the post I created called, “What is Prospecting in Sales?”, I recommend you go do so now. I talk about how if you don’t know how to successfully prospect, it can be a big reason why your sales numbers may not be as good as you’d like them to be. It’s the first step in an ideal sales process for bringing in new customers and business.
Another reason prospecting is so important is because it allows you to identify a message and sales approach your ideal buyers are more likely to be sold on. When you look for ideal customers, connect and ask questions about them, you can then use the information to craft a pitch that’s aimed at giving your prospects what they’re looking for.
The more you’re able to give potential buyers what they’re looking for, the more it will be reflected in your sales numbers.
Why Do Salespeople Dislike Prospecting?
So why do salespeople dislike prospecting so much? Well, to start with the first reason, it’s because they don’t realize the importance of it. Or, they may just be focused on...
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